(253) 382-2100 Tacoma, WA

About Us

About Us

We began as three separate Farmer's Insurance Agencies in the 1970's. Our three founding Agents formed a partnership and a new Independent Insurance Agency in 1982. In 1984, we incorporated and called ourselves AAA Insurance & Bonding Inc. Changes occurred with the Agency when one of the original partners passed away in 2003.

Both of the remaining partners had a last name beginning with a "W" and four children now working for the Agency. "W" last names along with two generations of families helped guide us toward a new identity- W Insurance Group, a name that represents our family business and our commitment to longevity and service. We will be here for you now and in the future!

W Insurance Group strives to offer you quality insurance coverage, a high level of professional service and a long-term relationship.

Agency Principal & Broker - Dave Wiita CIC

Dave co-founded our agency in 1984 with partner and friend, Dan Welch. As an experienced insurance professional, Dave sells and services all lines of insurance. When he is not working, he enjoys woodworking DIY projects, all types of sports and cooking with family and friends and He and his wife Lucinda live in Shelton love spending quality time with their five grandchildren.

Principal & Broker
Direct: 253.382.2122
Fax: 800-496-6054
Email: [email protected]

Agency Principal & Broker- Daniel Welch

As a principal and producer of W Insurance Group since 1982. Dan has built a successful agency with good old-fashioned hard work.
Over the years, he has found a love of travel and together with his wife Lynn, have explored many sites around the world. Dan’s other interests include reading and spending time with family and his four grandchildren.


Principal & Broker
Direct: 253.382.2121
Fax: 800-496-6054
Email: [email protected]

Bryan Welch CPCU - Broker

Bryan joined his family at W Insurance Group after graduating from St. Mary’s College of California. He is an expert in the insurance field, but says the most rewarding part of his career is building relationships with his clients.
With both of their children away at college, Bryan and his wife Jessica are now empty nesters, enjoying skiing, tennis and travel.


Direct: 253.382.2128
Fax: 800-496-6054
Email: [email protected]

Dean Foster - Accounting

Dean was recruited as an accountant for W Insurance in 2004. With his number-crunching expertise, it was a great fit!
Dean has two lovely daughters and is a proud native of Tacoma. He loves what his hometown has to offer: the parks system, a beautiful waterfront and Pt. Defiance. Dean embraces the outdoors and when not working with ledgers and spreadsheets, he is out for a scooter ride or conquering a new hiking trail. He dreams of someday hiking the Pacific Crest Trail which spans from Mexico to Canada.

Direct: 253.382.2120
Fax: 800-496-6054
Email: [email protected]

Jennifer Peterson - Broker

Jennifer joined the agency in 1993 and sells both commercial and personal lines insurance. She resides in Tacoma with her husband Dave and their dog Lucy. Jennifer has two children, a daughter who is getting married and a son who will graduate from college this year. When not at work, Jennifer enjoys playing tennis, running, skiing and getting together with family and friends.

Direct: 253.382.2131
Fax: 800-496-6054
Email: [email protected]

Jessica Welch - Business Development

Jessica returned to the workforce and W Insurance Group in 2015. Since that time, she has her hands in many areas of the business from sales to service and marketing to social media.
Currently, she and her husband Bryan are enjoying watching their two children grow up and test their independence in college. Over the next several years, Jessica looks forward seeing more of the world.


Direct: 253.327.2155
Fax: 800-496-6054
Email: [email protected]

Lynn Welch - Office Manager

Lynn manages the agency operations and what a huge job that is!! When she is not keeping everyone organized, Lynn seeks out new travel destinations, relaxes with a good book and spends time with friends and family, especially her four grandchildren.

Direct: 253.382.2126
Fax: 800-496-6054
Email: [email protected]

Nick Wiita CIC - Broker

Nick joined our agency in 2006 and writes commercial, personal, health, and life insurance. Prior to becoming an agent Nick spent five years in the Navy as an Aviation Ordnanceman, making three deployments to the Persian Gulf. He graduated from Arizona State University with a degree in Engineering Management and Sustainability in 2018.

Nick has three children with his wife Kimberly. Together they enjoy sports, camping, and spending time with family. Nick volunteers as a youth basketball and soccer coach.

Direct: 253.382.2119
Fax: 800-496-6054
Email: [email protected]

Ryan Wiita CIC - Broker

Ryan began working at the agency in 2003. Ryan graduated from the University of Puget Sound in 1998 and was a member of the University of Puget Sound Men's soccer team. Now residing in Seattle, Ryan still enjoys playing soccer and spending time with his wife Sara and two daughters Quinn and Campbell.

Direct: 253.382.2130
Fax: 800-496-6054
Email: [email protected]

Tom Rossetto CPCU - Broker

Tom joined W Insurance Group in 1995 and has a degree in Econmics from Santa Clara Universiy. Tom works with a diverse group of commercial and personal clients to understand their unique needs and empower them to make sound insurance decisions.
Tom and his wife Jenny have three children in college at Gonzaga, so have become big GU basketball fans (except when they play Santa Clara). Outside of work Tom is a youth soccer referee and enjoys hiking, volunteer work, and spending time with friends and family.


Direct: 253.382.2129
Fax: 800-496-6054
Email: [email protected]

Taylor Heflin - Sales & Marketing

Taylor joined W Insurance Group in early 2019 and sells personal lines insurance alongside assisting with company marketing. Originally from Kodiak Alaska, Taylor spent her summers throughout high school and college tendering for salmon on her family’s commercial fishing vessel until receiving her degree in Art from Central Washington University Spring of 2017. Outside of the office, Taylor’s passions lie in drawing, painting, and exploring the creative culture within the Pacific Northwest.

Company Email: [email protected]
Direct: 253.382.2100